Japanese Sweet Coltsfoot

I came across this wonderful postcard in a second hand shop a while back, rediscovering it just now in my closet as I was rummaging about for my passport. In parenthesis it reads (old style, right to left) An Akita Specialty —  Akita being a prefecture in northern Japan.

I'm guessing the designation is meant to be playful — referring to both the beauties and the fuki — though I could be wrong.